UX, Motion & Systems · UX & Interaction
Call to Action (CTA)
also known as CTA
A call to action (CTA) is a button, link, or message designed to drive users toward one clear next step, such as 'Sign up' or 'Buy now'. Effective CTAs use action-oriented language, stand out visually, and set clear expectations. A screen usually has one primary CTA.
See it live — shadcn/ui · MUI · Ant Design
In the wild
A bright 'Start free trial' button placed prominently on the landing page.