UX, Motion & Systems · UX & Interaction
User Journey
also known as customer journey, journey map
A user journey captures the whole arc of a person's experience across multiple touchpoints, stages, and emotions, often before, during, and after using a product. Journey maps highlight goals, pain points, and feelings. They are strategic and experience-focused.
Don't confuse it with
A user journey is the wide, emotional, multi-touchpoint story; a user flow is a narrow, screen-by-screen path for a single task within the product.
In the wild
From seeing an ad, to researching, to signing up, to onboarding, to renewal a year later.